Brand photography is not just a few headshots - it's a full-on marketing strategy through a collection of images to help your clients know what to expect from you
Before I was a full-time photographer, I worked in marketing teams for non-profits that had varying degrees of success when it came to professional brand photos for their business. Some companies asked me to use stock imagery, and because I was low on the corporate chain, I had to say “yes,” even though it physically hurt me to do so. Other companies I worked for had me use professional photographs, and it was palpable how differently their company was viewed and respected.
Once I became a full-time photographer, I knew I had to help other small businesses struggling with photos that didn’t accurately showcase their value and vision for their work.
I love helping small business owners give themselves the same amount of care that they give their clients. I love investing in those who invest in others, and hearing stories about how confident they feel after their brand photo session and how useful their images are fuels me to keep serving them and other businesses in New York!
Inside this guide, I’m sharing 5 easy tips and step-by-step instructions on how to maximize your website photos for Search Engine Optimization (SEO), so you can keep your business around for the long-haul.